Ícone is an image production studio based in Rio de Janeiro. For more than twenty years we have been building key visuals and campaign images alongside leading brands and advertising agencies in Brazil and abroad.

Everything happens under the same roof. 3D and CGI, photography, illustration, concept art, retouching and animation are not separate suppliers here, they are people working side by side on the same image. A project can begin as a render, be finished as a photograph and end as a film without ever leaving the studio, and that is what keeps a campaign consistent from the first frame to the last.

We are a team of multidisciplinary artists, and that is a deliberate choice. Creativity here follows no formula. It comes from the talent of each artist, from their visual culture and from the plurality of their backgrounds, so every image can find its own solution while always arriving at the result our clients expect.

We brought AI into this process the same way we once brought in 3D, as another tool in the hands of our artists and never as a shortcut around them. It gives us more room to explore in the early stages, but everything that leaves the studio still passes through the same eyes and the same standard it always has. Technique, refinement and craft stay at the center of what we deliver.

If you have an image to build, we would like to hear about it.